Making an Exhibition

Bringing an exhibition together is a study on tight planning, ninja-like project management and a little seat-of-the-pants flying with late design and spec changes. This is a real feat of creativity and perspiration, and one that we love doing. 

As well as the logistical challenge of delivering the exhibition on time, the challenge was always to keep the design fresh and engaging, helping Eakin brands Pelican Healthcare and Respond to maximise time with healthcare professionals drawn to their space and away from their competitors. 

The delivery of something new and innovative is a great challenge; collaborating with the client, the show organisers, and some innovative suppliers it is not just the stand that gets delivered but a host of support items 

• stand design and build 
• multiple films and animated videos 
• virtual reality product explainer 
• interactive graphic story-telling
• POS and print design 
• Exhibition centre advertising 
• Promotion clothing and gift design

Using Virtual Reality to explain the features and benefits of a new product launched at the show proved to be a massive draw with the audience who were almost exclusively virgins to the tech and allowed for a great talking point with those visiting the stand. 

Virtual Reality offers an active rather than passive experience. The immersive experience is distraction free with immediate and total engagement in the content. This approach aids retention in an educative environment. A platform that demonstrated how Vitamin E within the Pelican Platinum Vitamin E pouch helps improve and keep patients’ skin healthy. 

We designed a 2-minute VR experience to showcase how Vitamin E penetrates the skin layers and helps to rebuild and nourish the cells. Placing the story into a VR environment allowed us to take the viewer through the skin layers demonstrating how the product works. Features and benefits of the product were built into the film along with compelling results from the extensive trials. 

The headsets were debuted at a major nursing conference helping the client to get valuable time with their audience and engage them with the excitement of interactive technology – maximising impact. The sales team now have the tools to use in their day-to-day activity.