Leaders of the Future

FAW Trust

Brand Development, Graphic Design, Illustration

The FAW Trust introduced a new award to sit as part of their Coach Education Pathway. The award was to be aimed at 13-16 year olds and would predominantly be delivered within a school setting.

The brief was to develop a logo, brand identity and suite of materials including session plans and a log book that would engage and encourage these students to learn and develop, igniting a desire to stay involved in sport now and for their future. 

Two creative routes were proposed to the client who presented them to a group of teachers tasked with delivering the course to the students. The logo and branding of the materials landed really well with the feeling they would appeal and interest the students, one route was chosen and with their feedback was refined to produce the final set of materials. 

From approval of this concept we produced 16 student session cards, 3 tutor session cards, and a bi-lingual log book in English and Welsh for students to complete during their practical and theory sessions.  

I think the session cards and booklets look great!

Coach Education Manager, FAW Trust